Influence

by Robert B. Cialdini

The Effective Executive

by Peter F. Drucker

The Pumpkin Plan

by Mike Michalowicz

Crossing the Chasm

by Geoffrey A. Moore

Mastering the Dynamics of Innovation

by James M. Utterback

The Innovator’s Dilemma

by Clayton M. Christensen

Uncommon Genius

by Denise Shekerjian

Inevitable Illusions

by Massimo Piattelli-Palmarini