Influence
by Robert B. Cialdini
The Effective Executive
by Peter F. Drucker
The Pumpkin Plan
by Mike Michalowicz
Crossing the Chasm
by Geoffrey A. Moore
Mastering the Dynamics of Innovation
by James M. Utterback
The Innovator’s Dilemma
by Clayton M. Christensen
Uncommon Genius
by Denise Shekerjian
Inevitable Illusions
by Massimo Piattelli-Palmarini