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About – PrimoBooks


Mission and Vision Statement

Who Are We?

The OutputLinks Communications Group (OLGroup) is a data-driven, publishing, marketing, and consulting firm providing data-driven messaging platforms and 1:1 communication support to enterprises and business professionals around the world. How Do We Operate Our data-driven transmedia, marketing and consulting services focus on distinct business communities with printed magazines, eNewsletters, online portals, and social media. Who Do We Serve We serve large enterprises, senior decision makers, technologists, analysts and investors around the world with critical support for their strategic business objectives. Publishing Our publishing and marketing business divisions target distinct business communities with printed magazines, eNewsletters, online portals, and social media in support of major industry suppliers. As a data-driven, narrow-cast publisher, we pride ourselves on the ability to deliver person or genre-specific messaging within a broadly distributed email or print publication. Our global network of associate consultants, freelancers and experts, help us to cater to a world-wide customer base. Strategic Consulting We provide one-to-one guidance to senior business and technology professionals with matched industry experts. Our professional consultancy services provide recognized industry specialists who can supply practical and cost-effective solutions to a growth-oriented company’s business objectives.

Management team

The Chairman of the Advisory Board
John Lopiano
Past President of the Xerox division that served the HVTO industry;
Past Chairman of the Advisory Board of four HVTO companies;
Past Chairman of the Electronic Document Systems Foundation;
Trustee at the Rochester Institute of Technology.
The President CEO
Andy Plata
Pioneer in the HVTO industry as one of the first users of HVTO equipment;
President of Computer Output Print & Internet (COPI)
Served as an advisor to most of the major HVTO companies;
Founding member and past president of Xplor; the document management association;
Member Vendor Advisory Board of the AIIM On Demand Conference;
The Chief Administrative Officer
Julie Plata
Pioneer in the Canadian HVTO industry;
Founding member of the Laser Training Institute;
Training and technical consultation to the major HVTO vendors;
Managed and owned major HVTO outsource companies in the US and Canada.
The Advisory Board’s marketing executive
Nina Smith
Served as Chief Marketing Officer at Xerox;
Served as Vice President of Marketing for WebTrends;
Serves as Chief Marketing Office of Best Software, US;
The Advisory Board’s sales executive
Ron Friedman
Past President; COO of Group 1 Software, one of the top 100 software companies in the world.
Oversaw Group 1’s initial public offering and expansion to annual revenues of $100+M.
President of Customized Selling Solutions International LLC (CSSI) specializing in sales training.
The Advisory Board’s marketing executive
RBrian Baxendale
Chairman, Electronic Document Systems Foundation
Recently retired, President, Enterprise Relationship Development, Pitney Bowes
International business specialist
Editorial and Media Relations Consultant
Aaron Kiel
Prior employed by Xplor, the document management association as its Editor;
Recognized as an editorial resource by the HVTO industry;
Strong relationships with media professional in the HVTO media and vendor community.

Privacy Policy

At the OutputLinks Communications Group (the Company) and its various business divisions and publications, we recognize that privacy is an important issue, so we design and operate our services (the Services) with the protection of your privacy in mind. This Privacy Policy outlines the types of personal information we gather when you use the Services, as well as of the steps we take to safeguard it.
The following principles apply to the personal information we ask for and that you provide. “Personal information” is information that individually identifies you, such as your name, physical address or email address.
Data Collection
Some of our Services may request you to register and provide information to our database. We ask you for some personal information to create an account (typically your company, name, title, phone number, email, mailing address, and areas of specific information interest) and we will use that information to provide the Services. If applicable, we may request credit card or other payment information which we maintain in encrypted form on secure servers.
The Company also collects limited non-personal information your browser makes available whenever you use the Services. This log information may include your Internet Protocol address, browser type, browser language, the date and time of your query and one or more cookies that may uniquely identify your browser. We use this information to operate, develop and improve the Services.
To tailor our newsletter and related services to you specific interests, we may add publicly available demographic data to your database record.
We may also use your database information to help enhanced your information experience, individualize our communications, deliver relevant content and advertising based and to best display information on the type of device you are using.
A cookie may be sent to your computer that uniquely identifies your browser. A “cookie” is a small file containing a string of characters that is sent to your computer when you visit a website. We use cookies to improve the quality of the Services and to better understand how people use the Services. The Company does this by storing user preferences in cookies and by tracking user trends and patterns. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, the Services may not function properly without cookies.
Information Sharing
Our policy is to not sell, rent, lease, provide or otherwise disclose your Personal Information to unaffiliated entities unless otherwise described in this Privacy Policy.
The information that you provide will be used to support your customer relationship with the Company. We rely on the financial support of Sponsors and Partners to be able to provide the majority of our services free of charge to you. Only when you click an information hyperlink request or a call-to-action button will your information may be shared with a Sponsor or Partner. We may also share such information if we conclude that we are required by law or have a good faith belief that access, preservation or disclosure of such information is reasonably necessary to protect the rights, property or safety of the Company, its users or the public. In the event of a transfer of ownership of the Company, such as acquisition by or merger with another company, your information may be transferred and become subject to a different privacy policy.
Third-Party Service Providers
We may disclose your information to operational service providers we engage to administer, operate, configure, design, maintain and provide support for our websites, publications and related assets and services.
Information Security
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. We restrict access to your information to employees who need to know that information in order to operate, develop or improve our services.
Third-party Sites and Links
Third-party sites and links accessed from the Company’s websites and publications are developed by people over whom the Company exercises no control. These third-party sites may place their own cookies on your computer, collect data or solicit personal information. This Privacy Policy does not cover the information practices of those third-party sites and links.
Public Forums
OutputLinks makes chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.
Your consent to this Privacy Policy
By using the Services, you agree to this Privacy Policy. Please note this Privacy Policy may change from time to time. We expect most such changes to be minor, but there may be changes that are more significant. Regardless, we will post those changes on this page and, if the changes are significant, we will also provide a more prominent notice.